How to format paragraphs in a table cell programmatically

I am adding three paragraphs to a cell:

this.currentTable.rows[0].cells[0].contents =

  record[this.GUIDE_LOCNAME_ENG] + "\r" +

  record[this.GUIDE_LOCNAME_FR] + "\r" +

  record[this.GUIDE_LOCDESC] +"\r" +

  record[this.LATITUDE] + "N " + record[this.LONGITUDE] +"W";

I am still relatively new to the InDesign model and my head hurts

I want to access the paragraphs and change the paragraph style of each paragraph to three different paragraph styles. I have searched and I am stymied.

Thanks in advance

Bill