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What is the most efficient way to import SQL-database data into InDesign CS6?

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I'm trying to find out what would be the best way to import data from a database into InDesign CS6 (no .txt or .csv)?

 

I would like to use this to create folders/posters for in-store use.

 

Example:

 

A standard poster with editable fields will be created to serve as a template.

 

When an employee wishes to print a new poster for a product with detailled information the following should happen:

 

- he/she gets a prompt with, for example, 'input article ID:'

- InDesign looks up the article ID in a database and gets the detailed information

- the information (name, picture, category, ...) is put into textfields/imageboxes on the template

- the user is presented with either a 'Print now' screen or the file is exported to a pdf-file and saved to the harddrive of the employee's computer

 

I've been looking around and found a few (expensive) 3rd party plugins to extract data from a database.

 

Is there any (doable) way to script this myself or is a 3rd party plugin mandatory?

 

Thanks in advance for any help!

 

Kind regards,

Stijn DHondt


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